CATCH THE SUN provides a
fascinating look into the history, science, practice and
beauty of ballooning. The full integration of NFC
chips in the book is a unique innovation which has
not been used before.
When a smartphone or tablet with "NFC inside" is held
against a page with a NFC tag:
The title song of the book, "Catch
the Sun" by Tim Akkerman, is incorporated in the
cover of the book.
"Catch the Sun raises the
question: Could NFC tags completely redefine how we
interact with books in the future? Bridging the
physical and digital worlds, Catch the Sun
demonstrates how NFC can expand and add value to the
traditional book form, and allow consumers to
interact with everyday objects in exciting new
ways..."John Devlin of ABI Research,
the New York-based market intelligence company
specializing in global technology markets.
A set of QR codes is printed at the back of
the book for those who have a smartphone or tablet
that is not NFC-enabled. The QR codes ensure
that readers with not-yet-NFC-enabled devices can
enjoy most too, but not all, of the multimedia
dynamics of this book.